Athletes & adventurers

Spring-summer 2025 Collections

Runway show : Le Lac des Cimes

Annecy Outdoor Week®

About Annecy Outdoor Week®

Inspired by the creative world of fashion, Annecy Outdoor Week® is a biannual event imagined by Hardloop, in collaboration with its partners, to showcase the latest collections from outdoor brands in a format that is creative, committed, and truly unique.

Athletes and adventurers take the stage to bring to life the most technical and responsible gear, designed for all forms of outdoor exploration.

Annecy Outdoor Week® was born from a simple idea: to shine a light on the most exceptional outdoor collections, elevate Annecy on the international outdoor scene, and inspire as many people as possible to set off on their own adventure.

The first edition, titled “Le Lac des Cimes”, took place on April 10, 2025, in Annecy.
Set within the iconic Impérial Palace, participants experienced a one-of-a-kind show: a runway where spring-summer collections came to life, worn by exceptional athletes and adventurers.

Conceived as a true adventure story, this immersive show took the audience from the streets of Annecy to the lakeside — and all the way to the peaks.

Relive the latest edition in images +

Partner brands